Our DNA:Racing:The future of racing is here NZ/EN

The future of racing is here.

Can you imagine racing fans interacting with the drivers of their favourite cars on the track? Sending them a “Come oooonnn!” message or cheering on a jaw-dropping manoeuvre?

Can you imagine motor racing this quiet and yet still as thrilling and frenetic, environmentally friendly but with all the passion and excitement?

Soon, you won’t need to use your imagination to enjoy motor racing like you’ve never seen before.

And all thanks to a humble mosquito.

Meet the world’s first ever all-electric touring car – a racing machine that doesn’t need to roar to make its presence felt; it just emits the light buzzing sound of a mosquito as it accelerates from 0 to 100 km/h in just 3.2 seconds. That’s the CUPRA e-Racer for you: an exercise in meticulous design and mechanics with over 20,000 hours of hard work put in, resulting in a real racing car that is not just here to stay, but also here to redefine the future of racing.

Drivers can rev up to 12,000 RPM instead of the usual 6,500, and still get maximum engine performance and acceleration without having to wait to hit the redline. In addition, they will be able to provide relevant racing data in real time, thanks to cutting-edge connectivity technology that will in turn allow racing enthusiasts to play a much more active and exciting role, both on and off the track.

A new driving experience and a new racing competition have arrived. Say hello to the future.

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