CUPRA x Auckland FC
CUPRA New Zealand is proud to annouce our dynamic new partnership with Auckland FC, becoming the club's official motor vehicle partner. This collaboration marks CUPRA's continued commitment to football in New Zealand and aligns two ambitious brands determined to challenge the status quo.
“At CUPRA, we’re not here to follow the ordinary path,” says Luke Meurant, CUPRA New Zealand General Manager. “Partnering with Auckland FC is a natural fit for us. Both brands share a drive to shake things up, inspire communities, and achieve success by doing things differently. This collaboration reflects our ambition to connect with a passionate football audience and make a lasting impact in New Zealand.”
CUPRA: A global force behind football
CUPRA’s passion for football extends across the globe. Based in Barcelona, CUPRA has deep roots in the game, partnering with iconic clubs and teams such as FC Barcelona and the Australian Women’s National Team, the Matildas. By aligning with Auckland FC, CUPRA reinforces its dedication to fostering the growth of football while building a legacy of innovation and performance in New Zealand.
“We believe in pushing boundaries—in design, in performance, and in partnerships. Football is a powerful way to connect communities, and Auckland FC is the perfect partner as we continue to grow our presence here,” adds Luke Meurant, General Manager CUPRA New Zealand. “We’re excited to be part of Auckland FC’s journey to inspire and elevate the game in New Zealand.”
Building a bright future for Auckland football
Auckland FC, majority-owned by Bill Foley with local co-owners Ali Williams and Anna Mowbray, is set to play its home games at Mt Smart’s Go Media Stadium. CEO Nick Becker sees this partnership as a significant milestone:
“This partnership with CUPRA is about more than football—it’s about creating change, building excitement, and driving progress for the sport in Auckland and beyond. It’s a statement of ambition for both brands,” says Nick Becker., Auckland FC CEO.
About CUPRA
CUPRA is a contemporary automotive brand that defies conventions, offering a unique combination of performance, design, and innovation. Born in Barcelona, CUPRA has rapidly grown into a global force and continues to partner with ambitious organisations that reflect its values.
About Auckland FC
Auckland FC is New Zealand’s newest professional football club, driven by a passion for the game and a mission to inspire fans and players alike. Proudly competing on the national stage, Auckland FC is committed to bringing top-tier football to the city and building a legacy of success.
Our shared values of performance, passion and innovation make this partnership a perfect match. Keen to get to a game? Touch base with your local CUPRA dealership for the chance to secure tickets.
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